At Logisfashion, we are already primed to tackle a 24% increase in the number of orders, compared to the same season last year. These data bolster e-commerce’s positioning as the main purchasing channel.
Therefore, we foresee marked growth in the volume of articles, approximately 22% beyond the previous year’s figures, ultimately handling more than 5.3 million products, which entail 1.5 million eCommerce orders.
With regard to the most in-demand products, the sorting of more than 2 million youth fashion items is predicted, 44% more than the 2021 campaign. Furthermore, an increase of 60 per cent in sportswear is expected. This situation responds directly to the trend of wearing comfortable clothing, driven by the pandemic and teleworking. Meanwhile, demand for low-cost household and fashion products is forecast to increase slightly.
With these forecasts, we have been preparing our resources to meet this new peak of demand over recent weeks, with the addition of 1,500 employees spread among our four specialist eCommerce centres.
Logistics for eCommerce, as well as related services (returns management and last mile distribution) have become the main drivers of our business. As José Manuel Sinova, Country Manager of Logisfashion Spain, stresses, “we are striving to offer all the necessary resources for this new sales campaign, with the perspective of offering the finest service and maximum satisfaction of our customers”.
Forecasts that are taken into account as to boast the necessary reaction capacity to successfully serve our customers. To this end, we have opted for technological investment and staff training as the main strategies to consolidate ourselves as a key operator for the main national and international fashion and lifestyle brands.
With this strategy, we continue to make progress in our strategic growth plan, which aims to reach 150 million euros in turnover in 2023.
