The Camp BCN group, a company specialised in the distribution of sports and fashion brands, has relied on Logisfashion, a leading logistics company applied to fashion and lifestyle, logistics management and distribution at EMEA for Hurley, a recognised international brand dedicated to the world of sports and surfing.
At Hurley, they are experts in the world of sport in general, and surfing in particular, founded in 1999 in California, by Bob Hurley. In Spain, the brand has been distributed since 2003 when a subsidiary was created in Barcelona to boost the entire business in Europe. In early 2020, The Camp BCN acquired this subsidiary to continue Hurley’s track record of expansion and success at EMEA.
Logisfashion is responsible for the management of Hurley’s logistics operations, tackling both the retail part, as well as wholesale, through an innovative project, which is carried out from Catalonia throughout Europe. From its centre in Riudellots de la Selva, orders are prepared and all the value-added services required by the brand for marketing in the different channels are carried out.
On the agreement, Javier Carrera, CEO of Hurley for EMEA, explains “The Camp BCN Group required a logistics partner with a broad vision and expertise in the different needs of fashion and sports brands, as well as the omnichannel management of stocks in order to optimise orders and serve the customer wherever they need it.”
On his part, Jose María Ortíz, commercial director of Logisfashion comments, “Our main objective is to provide a comprehensive service to all the brands that make up The Camp BCN group and to provide our knowledge of the needs of the brand, as well as specialised services to cover all needs in the present and in the future with a quality logistics operation”.
