Hermeco, a leading company in the textile industry, has strengthened its strategic alliance by joining forces with Logisfashion, a multinational company specialises in logistics services applied to the fashion, beauty and lifestyle sectors, thus bolstering its logistics efficiency and underscoring its international expansion.
In this way, the logistics company, which works with renowned global brands like Zara, H&M and Falabella, will contribute its state-of-the-art technology and logistics infrastructure to streamline Hermeco’s processes, both nationally and internationally.
This alliance will strengthen Hermeco’s capacity and support its signature OFFCROSS brand, with the goal of improving its operational efficiency and boosting its international expansion.
“With Logisfashion as our strategic ally, we will not only be revamping our logistics efficiency, but we will also be fully primed to support growth on an international level, offering greater operational flexibility, using the best practices of the sector internationally and innovatory technology,” stated Juan Pablo Roa Barragán, Hermeco’s Logistics Director.
Logisfashion began its operations in Latin America in 2006 and since then the company has grown continuously thanks to its high-quality logistics service. In Colombia, with Hermeco, it reinforces its goal of becoming the strategic logistics partner with whom to cost-effectively and safely outsource operations. This strategic alliance will allow the platform located in Medellín to be key to the development of a multi-brand distribution centre, which will not only optimise costs, but also increase the potential of Offcross and other brands to respond to market demands.
E-commerce has become a key area of growth for Hermeco, and with this strategic union, the company is primed to strengthen its presence in this segment, especially in Latin America, where there are still big opportunities for improvement in digital processes. Hermeco strives to set itself apart and lead in the field of e-commerce, fleshing out the success it has achieved in its physical stores. With Logisfashion as a partner, Hermeco will optimise costs and refine its logistics processes, providing its customers with a faster and more robust online shopping experience.
For his part, Diego Larrañaga, Chief Operations Officer of Logisfashion, stressed that “Colombia is a key market in the fashion industry, and more and more brands are choosing to outsource their logistics to concentrate on their core business. Logisfashion has been striving in recent years to reach this moment under the best conditions and to be able to accompany Colombian companies in this process, ensuring an efficient, exhaustive logistics operation and making clever use of synergies and economies of scale. We are proud to collaborate on this path of expansion and logistics optimisation in Colombia.”
With this alliance, Hermeco reaffirms its commitment to continue innovating in the sector, improving the end customer experience and enhancing its fitness for international expansion with the help of a world-class logistics partner.
