The fashion world is moving at breakneck speed, and brands must adapt to respond to new trends with agility. This is the case with so-called ephemeral collections, also known as capsule or flash campaigns. We’re talking about one of the strategies that prevail in this demanding business, but what implications do they have for logistics? Let’s look at a few.
Ephemeral collections pose several logistical challenges:
- Reduced turnaround time: From production to delivery, times are very short, and any delay can negatively impact the customer experience.
- Agile inventory management: Since these are limited editions, precise stock control is required to avoid overproduction or stockouts.
- Efficient distribution: Brands must ensure that products reach customers in the shortest possible time, especially if they handle online sales and express shipping.
The key: dynamic and flexible logistics
If we want to meet their demands, we have no choice but to commit to robust and reliable logistics management, a challenge that combines flexible processes supported by technology. Some measures that can be adopted include:
- Smart Warehousing: To be more dynamic and prepare orders more quickly and efficiently.
- Automation and Technology: Advanced warehouse management systems (WMS) facilitate real-time inventory control, providing agility.
- Transportation Optimization: Working with the right carriers for the types of products and customer needs within and across borders reduces delivery times and improves the customer experience.
- Omnichannel Strategies: A logistics partner that can coordinate the management of different channels ensures better stock distribution and greater product availability in different markets.
Fashion brands are also investing in value-added operations or VAS services that add value to their businesses and allow them to exceed pre-pandemic sales figures.
According to the latest data from the INE (National Institute of Statistics and Census), this sector exceeds €25.2 billion in annual turnover in Spain and has seen four consecutive years of growth. However, in recent months, there has been a 5.5% decline in the number of fashion brands in our country, a testament to the demands of a sector that has nonetheless recovered from the economic downturn that 2020 represented.
Looking ahead, there is growing commercial demand in the fashion sector, and VASs are the best way to continue boosting competitiveness and responding to initiatives such as flash campaigns with equally agile and effective services.
Ready to take your logistics to the next level? Contact us and find out how we can help you.
