- The company will distribute more than 2 million units, grouped into more than 880,000 orders in a single day.
- It strengthens its services, with a total of 2,750 contracts, in all its e-commerce centres in Spain and Latam.
- This campaign week could account for about 10% of annual sales.
Logisfashion, a multinational logistics company specialising in fashion and lifestyle, kicks off for the next Black Friday and prepares to face 30% more volume in e-commerce orders throughout the campaign. In a day, it will have to respond to sales that can multiply by 30 those of a regular day.
The calculations of the logistics multinational forecast the distribution of more than 2 million fashion, home, sports and lifestyle items, from more than 25 different brands, grouped into more than 880,000 orders which will be prepared in the so-called “Black Friday” campaign.
This year there has been a constantly fluctuating scenario in e-commerce with months of weak sale periods, but also with unusual sales spikes, resulting in an increase of 57% in e-commerce with respect to the number of units in 2019, which this year could exceed 28 million items and 12 million orders managed.
To address this peak in production, the company strengthens its services, with a significant increase in staff, adding a total of 2,750 new contracts to its ranks, which will be distributed among all its centres specialised in e-commerce.
Months in advance, Logisfashion takes charge of training and preparing this staff so that when the key date arrives, the end customer has the same shopping experience as in the rest of the year.
Likewise, the company works on making the processes flexible and scalable, allowing us to take on large points in demand. “What worked last year, this year is no longer valid, and we must adapt the processes,” explains Juan Manzanedo, CEO of Logisfashion.. Thus, the logistics multinational ensures the correct sizing of its infrastructures to ensure success.
In this sense, Manzanedo points out that Logisfashion’s mission “is to continue to respond to the needs of each client, turning us into the logistics partner of reference, to face high production focal points, with the quality, flexibility and efficiency necessary”.
A deployment that will also be very marked this year by the protection and safety protocols implemented by the company, to avoid contagion among its personnel, such as the taking of temperatures, keeping safe distances, the use of masks and hydrogel and different itineraries for entering and exiting the plants.
