In line with industry forecasts and in line with data from the UNO Logística employers’ association in Spain, Logisfashion, a multinational company specialising in logistics applied to fashion and lifestyle, is kicking off its Black Friday campaign on Friday 29 November, where it plans to manage 2 million items and more than 600,000 orders, representing a 20% increase compared to the 2023 campaign.
In the first two days of the campaign, 65% of orders will be registered, 1.3 million units, according to estimates from the different brands for which it works. A forecast that reflects the growth in sales of its clients and the incorporation of new brands that have trusted in Logisfashion’s logistics capacity.
The number of units per order varies depending on the type of product or sector. Thus, for the most recognized fashion brands (men, women and children) an average of 2.7 items per order is expected and this figure rises to 8 items per order for low-cost fashion. In the case of beauty and home items, it rises to 6 and 5 respectively. For jewelry and costume jewelry brands, it remains at 2.3 items per order, falling to 1.45 in the case of electronic games (games), to mention the most prominent ones.
In this context, the company plans to process large daily demand peaks of approximately 585,000 units, grouped into 180,000 orders, and estimates that, at the end of the campaign, a total of 2 million units distributed in more than 600,000 orders will be managed.
According to data from the UNO Logística association in Spain, an increase in the volume of orders is expected for this Black Friday season. Specifically, it is estimated that sales volume could grow by between 18% and 20% compared to last year, reflecting the continued growth of e-commerce in Spain.
“This growth in sales and order volume is a clear sign of the dynamism of e-commerce, which continues to consolidate itself as one of the main drivers of the economy in Spain. At Logisfashion, we are prepared to take on this challenge, optimising our logistics processes to guarantee a fluid and efficient shopping experience,” explains José Manuel Sinova, Country Manager of Logisfashion.
In order to ensure optimal management during this high-volume campaign, Logisfashion has reinforced its human team by hiring 1,600 additional people in its logistics centres in Spain. In this way, the company’s Operations, Human Resources and Systems teams work in advance to optimise each phase of the process and minimise any risk, thus ensuring a satisfactory shopping experience for consumers.
“Black Friday is a major logistical challenge and at Logisfashion we prepare in advance to offer the best service to our customers. Our team is ready to guarantee the efficient and timely management of each order, ensuring that the shopping experience is positive at all times,” says Sinova.
To cope with these peaks in demand, Logisfashion has invested in recent years in the incorporation of cutting-edge technologies that allow it to efficiently manage such a high volume of orders. The company has robust and scalable systems that, together with a highly qualified human team, allow Logisfashion to be at the forefront of logistics, ensuring the success of such important campaigns as Black Friday.
Furthermore, the company is continuing with its strategic plan, with the aim of reaching 160 million euros in turnover by 2024, reflecting its growth and positioning in the sector.
