Who would have told Juan Manzanedo, Carlos Villa and Juan Martínez that an MBA project at IESE they were studying almost three decades ago would one day become a multinational that today boasts more than 2,000 employees over 28 hubs with 500,000 m2 spread over 6 countries?
With no previous experience in the world of fashion, the three ventured to rework their logistics in 1996, just when the business model in the sector turned to outsourcing part of the production and distribution process. Logisfashion came into being shortly after, in 1997, in a small 1,800 m2 warehouse in Palau-solità i Plegamans, near Barcelona. This is where our story begins…
Since our outset, we have always backed specialization in the fashion industry, which is of major importance for the Spanish economy, last year accounting for 2.7% of its GDP, according to data from the Textile and Clothing Information Centre.
Little by little, responding to the growing needs of clients, thereby internationalizing our services in order to be able to accompany them wherever called upon, to respond to the challenges of their cross-border logistics. Thus, in 2006 we began our expansion with the opening of our subsidiary in Mexico and in 2007 with that of China.
Unwavering commitment to eCommerce logistics
In 2011, we made a solid commitment to eCommerce logistics, which was a revolution inside our warehouses as it allowed us to shift from preparing orders for stores during the four seasons (spring, summer, autumn and winter) to delivering millions of products on time. And not only in Spain, but also all over the world Thanks to this we were able to enhance our technology and start the development of our own in-house WMS (Warehouse Management System – Logiscore). A service that already accounts for more than 50% of our turnover and allows us to continue growing in all our subsidiaries. In 2014, and thanks to the expertise developed in this field over the years, we began operating for the major brands of the flagship Spanish group in the fashion sector. We also began operating over the following years for other sectors related to Lifestyle, such as jewelry, home appliances, sports, household goods or electronics, amongst many others.
By 2019, we were ready to take a new qualitative leap in terms of operational hubs, transforming them into energy efficient warehouses, while also focusing on the sustainability of all our actions.
Post pandemic, in 2021, once again we expanded our services, developing new verticals such as international or last-mile transport, with the aim of becoming a 4PL logistics operator thereby being able to offer clients whatever they need and demand from us.
We remain committed to investing in Technology and Innovation, specifically 3% of our annual turnover, which has allowed us to deploy throughout this time a hybrid digital ecosystem that integrates the cutting-edge technological solutions to maximize our clients’ experience.
With our Logiscore WMS, the Dataplatform[DK1] , the LGF Forwarding tracker tool, which helps us manage international transport operations, or the Lastmile APP Control Tower, thereby connecting us to the final link in the supply chain: the distribution and management of the last mile Without overlooking the automation that facilitates and aids employees in their tasks; smart industrial vehicles such as AGVs or Cobots; or technologies that allow for our Layout to be streamlined and redesigned in flows to cover upsurges in demand, alongside many other innovations.
Collaborative culture, the fostering of internal talent and the development of the human team have also been cornerstones of Logisfashion throughout these years, as they have helped us to recruit the finest team both within the warehouse and in the different areas where we operate. We are especially proud of all the Corporate Social Responsibility actions we have embarked upon and will continue to conduct in the future to improve the communities in which we have a presence.
Furthermore, we must not we overlook the fact that growth of subsidiaries in Latin America remains, since after opening subsidiaries also in Colombia and Panama (2015), Chile (2017) and Uruguay (2021), we continue to back these markets firmly, with investment forecast to continue in the coming years. And what is still around the corner…
Because we continue to add square meterage, staff and operations Our forecast for the end of this 2023 is to reach 32 hubs worldwide, with the opening of 4 new hubs in the US, and more than 600,000 m2 facility space.
In short, every day we strive to offer our clients the finest 4PL logistics services in sectors such as fashion, lifestyle, technology, etc. in any of the available channels and without placing barriers throughout the world. We have been working like this for 27 years. And we will continue to do so in order to offer the logistics that best suits our customers: efficient, reliable, flexible and 100% committed to their business.
