Initial situation:
At Hurley, they are experts in the world of sport in general, and surfing in particular, founded in 1999 in California. In Spain, the brand has been distributed since 2003 when a subsidiary was created in Barcelona to boost the entire business in Europe. In early 2020, The Camp BCN acquired this subsidiary to continue Hurley’s track record of expansion and success at EMEA.
The Camp BCN Group required a logistics partner with a broad vision and expertise in the different needs of fashion and sports brands, as well as the omnichannel management of stocks in order to optimise orders and serve the customer wherever they need it
Solution:
Our priority is to offer a quality logistics services, and from Logisfashion we are responsible for the management of Hurley’s logistics operations, tackling both the retail part, as well as wholesale, through an innovative project, which is carried out from Catalonia throughout Europe.
From our centre in Riudellots de la Selva, orders are prepared and all the value-added services required by the brand for marketing in the different channels are carried out.
