The personalisation or customisation of items is increasingly present in sectors such as fashion, home or jewellery. A practice that has become a trend due to the growing demand of consumers, who are increasingly interested in purchasing unique products that reflect their style and personality.
This was confirmed in a study by Deloitte, which indicates that 36% of consumers are interested in product customisation and that 71% of them would be willing to pay more for customised products.
A clear example of this practice is in the printing of t-shirts. According to Statista, it is estimated that this market will reach a value of 3,086 million dollars in 2025 (in 2016 it was 1,158 million dollars and has been growing exponentially in recent years).
In the case of fashion and jewellery, the customisation of items has also been a successful strategy for retailers and brands such as Levi’s, which offers the possibility of customising jeans by choosing the type of fabric, cut, colour and finishes; Pandora, which allows consumers to create their own customised wristband; or P de Paola, which has consumers to engrave initials and messages on their jewellery.
Likewise, the customisation of items is also gaining popularity in the home sector. For example, Etsy offers a wide variety of customised products such as cushions with embroidered names, blankets with printed photos, and customised paintings. And other major brands in the sector also allow you to customise tableware or wine glasses.
At Logisfashion we are aware of this reality, which is why we offer our customers a special customisation service that demonstrates our adaptation and flexibility to the needs of today’s market. An added value for companies that want to adapt and stand out in a very globalised and competitive market, for which it provides extra exclusivity and allowing a reduction in returns, with all the cost savings that this entails.
In this sense, it is essential to provide an agile and efficient service and offer a wide range of alternatives to adapt items to diverse needs and channels: e-commerce, marketplaces, supermarkets, etc.
Here are some examples of how we do this at Logisfashion:
Order preparation: another aspect to consider in standing out
Another moment in the logistics process when standing out also comes into play is in the preparation of orders: from the packaging itself we see many examples of the fact that this aspect is essential to build consumer loyalty. In this sense, there are already brands that opt for ecological or recycled packaging and others also seek to transfer the experience of stores to the online channel, adding greeting cards or even personalising the color of the box for products such as jewellery, where the packaging must be very carefully designed and transmit luxury and high value.
The excellent user experience and branding that this provides to brands are indispensable today. That is why at Logisfashion we prepare the orders in a unique and customised way, we do the packing according to the needs of each brand and we look after every detail, with special operations for luxury items. In this way, we put together the packages with the appropriate packaging and personalise it with specific cards or aromas.
Lefties, for example, modifies its packaging in the different campaigns (Christmas, Summer, etc.) which it launches every year making it more sustainable, to improve its branding and the consumer’s shopping experience thanks to its design.
In short, setting yourself apart is crucial in any sector, so the customisation of both items and packages is a point that brands must take into account to stand out in their respective markets. At Logisfashion we are prepared to face the challenges that this presents to the supply chain, with the experience, equipment and technology necessary to ensure that everything runs smoothly from start to finish.
