The forecasts are clear: this year we expect an increase of more than 32% in online orders during the next Black Friday campaign, compared to last year’s data. In addition, despite the forecasts of the logistics employer UNO, which predicts a 5.3% drop in shipments compared to the data of the 2021 campaign, we expect to exceed more than 1 million managed units of fashion, home, sports and lifestyle items among the different brands of our clients. A large number of items that will be grouped into more than 360,000 orders, which we will prepare over two key days: November 24 and 25.
To address these peaks in demand, we have reinforced our services, with a significant increase in staff, adding a total of 1,600 new hires in our ranks, distributed among all our centres specialised in e-commerce.
In addition, we have been in charge of the training and preparation ahead of time the human team to face this new campaign successfully. Similarly, we have ensured at a technological level that processes and operations are flexible and scalable enough to tackle these great peaks of demand.
“Black Friday is a campaign of great importance for our clients and presents greater and greater challenges to manage it successfully, not only because of the volumes that we receive in just a few hours, but also because of the intensity of the work and the different scenarios we face. Every year new challenges arise and at Logisfashion we know that the best way to face them is to work closely with our clients, meticulous planning to resize the operation in every way, our ability to constantly adapt and our excellent human resources management”, explains Jose Manuel Sinova, Country Manager Spain of Logisfashion.
Internationally, in Mexico we are also preparing to handle the “Buen Fin” sales, one of the most important commercial campaigns in the Latin American country with thousands of discounts in physical establishments and online stores. In this instance, it is between 18 and 21 November, dates between which we foresee the handling of more than 360,000 items, which represent an increase of 57% compared to the Buen Fin sales of 2021.
We have carried out a full deployment, both of infrastructures and innovations as well as the human team, to successfully resolve any issue that may arise in e-commerce activity during the online shopping campaign planned during Black Friday and Buen Fin sales.
