Black Friday and the “Buen fin” are two periods of major demand in Spain and Mexico. Most recent forecasts suggest that, for Black Friday, which gets underway on 24 November, we expect to handle 1.5 million units just in the first two days of the campaign and a total of 2 million throughout its entire run over the 15 brands with whom we work. Figures that boil down to more than 500,000 orders at the start of Black Friday with an average of three items per order, and a total of 670,000 orders throughout the entire Black Friday push.
If we compare this data to those from last year’s campaign, this signifies an increase in order volume to the tune of 26%, largely down to the introduction of new clients and a boost in sales from existing clients.
Internationally, in Mexico we are also preparing to manage the Good End Shopping Spree “Buen Fin” sales, running from 17 to 20 November, one of the most important commercial campaigns in the Latin American country with thousands of discounts in physical establishments and online stores.
During the three days this campaign lasts, we foresee a growth in order volume standing at 17% in comparison to the previous year spread amongst the six brands that we manage in Mexico. At Logisfashion México, we have a sales forecast for our clients of around 400,000 items over the three days. Furthermore, we must be able to cope with upsurges in activity with the handling of 150,000 orders in the Buen Fin campaign.
With these forecasts, we are well aware that logistics are key vis-à-vis consumers’ shopping experiences, and as such one of our main challenges is to guarantee that all orders are processed on time and efficiently thereby ensuring quality in terms of service, despite the high volume of orders received.
To achieve this and overcome these upsurges in demand, we have bolstered our services with a significant increase in recruitment. Specifically, around 1,000 collaborators amongst the different hubs for both campaigns, which unveils our commitment to provide a quality service while meeting clients’ needs over this shopping season.
“We are well aware that both Black Friday in Spain, as well as the Good End Shopping Spree in Mexico are campaigns of major significance for our clients, and for this reason, we have spent weeks painstakingly planning every little detail, so that their experience in this period is satisfactory” explains David Fernandez, Head of Operations at Logisfashion.
In order to achieve this, we have conducted a full deployment, both of infrastructures and innovations as well as the human team, to successfully resolve any issue that may arise in e-commerce activity during the online shopping campaigns planned for Black Friday and Buen Fin sales.
“We have foreseen every possible scenario so that, should it be necessary, we can predict and effectively resolve any setback. We know the major value of our human team which, year after year, has proven itself to overcome highly demanding moments such as those involved in these sales campaigns” the executive concluded.
With this, we continue meet the needs of our clients while remaining at the forefront of the logistics industry; at the same time, we continue with our strategic plan, with which we have set ourselves the target of reaching 160 million euros in turnover by the end of 2023.
