The starter’s gun has fired to signal the summer sales campaign is underway. A campaign in which are ready to handle a record-breaking volume of 2.3 million units, an upturn of 7.8% regarding the figures from 2023. Furthermore, peak demand periods are forecast to exceed 250,000 units per day more than the same campaign last year.
Over the campaign’s opening week, which represents the stretch seeing the most activity in the entire period, we expect the large part of the orders placed. This is why our technical expertise and experience in these campaigns has been key to managing and processing in record time to manage the daily orders.
To accomplish the handling of this sizeable sales volume throughout the campaign, and satisfying this demand, we have foreseen the prior recruitment of more than 1,100 new employees to bolster the team over this period. A commitment that we have made as part of a comprehensive strategy which includes the hiring and intensive training of new employees to ensure that the operative processes are kept streamlined and efficient.
“Logisfashion’s ability to handle major volumes of orders is grounded on our wide-ranging experience in the sector, the use of state-of-the-art technology and efficient human resources management”, in the words of José Manuel Sinova, Country Manager for Logisfashion Spain. “These pillars allow us not solely to respond effectively to demand levels in specific campaigns, but moreover maintaining ongoing and scalable operations throughout the year” the executive explained.
With this deployment of resources, we continue to strengthen our standing in the logistics market both infrastructures and innovations and human team, to successfully resolve any scenario that may occur in logistics activity during this type of specific campaigns and throughout the year. Thus, this year’s sales campaign proves, once again, the continued trend towards growth in terms of e-Commerce. With regard to group data, the number of e-Commerce orders primed in recent years has undergone constant change, scaling from little more than 200,000 orders in 2011 to more than 14 million last year, which boils down to 6,900% growth rates over twelve years.
All of the foregoing against a backdrop which will increasingly required greater adaptability and ongoing adoption of benchmark technology as to improve operational efficiency, responding swiftly to market demands and offering ground-breaking logistics solutions that meet the growing expectation of consumers.
