Returns have become a daily challenge for any retail or e-commerce business. Managing them well makes the difference between retaining a customer or losing them. In fact, reverse logistics already accounts for 16.5% of total global sales, according to the NRF (National Retail Federation), and in sectors such as fashion, rates exceed 30% in countries like Spain and Mexico.
Beyond the economic impact they represent for companies, returns are also an opportunity to improve the shopping experience and optimize the after-sales process. The key lies in answering the big question: how can we reduce costs, streamline reverse logistics, and improve customer satisfaction at the same time?
Why are so many products being returned?
Cada sector tiene sus propios desafíos, pero en moda y lifestyle, las devoluciones son especialmente frecuentes por varias razones:
- Sizing and fit errors. Clothing and footwear may not fit as the customer expected, leading to high return rates.
- Expectations vs. reality. Sometimes product photos don’t accurately represent their actual appearance, or descriptions are insufficient.
- Consumer habits. Many customers buy multiple sizes or colors with the intention of returning anything they don’t like, which increases the logistical burden.
In markets like Chile, reverse logistics presents additional challenges due to the country’s geography and difficulties in last-mile distribution, which can slow down the returns process..
To reduce these inconveniences, brands can optimize their product information with more accurate descriptions, high-quality images, and detailed sizing guides that help customers make an informed decision before purchasing.
Efficient returns management with the RMS (Reverse Management System) tool
At Logisfashion, we understand that reverse logistics is key to ensuring a flawless shopping experience. That’s why we’ve developed an efficient system that’s fully integrated into our customers’ operations.
Our End-to-End returns solution includes:
- Complete e-commerce management + Returns with our Logiscore WMS + RMS
- Integration of our RMS platform into the client’s e-commerce site for a seamless experience.
- Customized configuration, adapting the platform to each brand’s requirements and visual identity.
- Intuitive return process, where the customer selects the reason and the product to return.
- Automatic generation of return labels, simplifying the process for the end user.
Thanks to our technology, brands can manage returns more efficiently, reducing costs and improving response times.
Towards a more efficient and sustainable e-commerce
With e-commerce reaching record levels and expected to grow by 5.4% this year, according to the UNO trade association, reverse logistics has become a fundamental aspect for any brand. The key is leveraging technology and optimizing processes to reduce operating costs without compromising customer satisfaction.
At Logisfashion, we are committed to efficient returns management, utilizing advanced technology and a sustainable approach, enabling brands to offer a high-quality, frictionless service tailored to the needs of today’s digital commerce.
